4 Basic Booth Layout Tips You Need To Know Before You Attend Your Next Trade Show
An eye catching trade show displays the most vital asset at any trade show. A simple but effective graphic layout is an vital component of your exhibit booth. In your booth layout, always focus on what you are showing for your customers, not on where you are showing it. You need to first come up with your general graphic design before deciding what to place on your show booth’s wall. Your visitors should know your product or services at first glance before focusing on anything else. They should also feel comfortable and at ease while approaching your trade show booth.
The following are four basic booth layout tips that should behelpful to you before participating in your next trade show.
- Number of entry points
- Space in your booth
- Use your space smartly
- Get a manual thought of your design
1.Number of entry points
This is a very simple tip, which everyone needs to remember while designing their trade show booth. Your main objective is for people come and visit your show booth. For that, you have to make sure that they can visit your booth from whatever direction the traffic flow is coming from. If your booth is at a corner space then you should have two entries so that people will visit your trade show booth from both sides. You have to place your trade show displays in such a way that visitors can see your trade show graphics from both sides easily.
2.Space in your booth
Make sure that you have enough space for simple movement. Wether your have a 10×10 trade show booth space or a 20×20 trade show booth space, be sure that you have enough space for visitors to enter in your booth and feel comportable while in it. You should have space between two items so that your visitor can pass by from both items and even see them properly. As a general rule, there should be a minimum of 36 inches of space between two objects so that a single person can go between them. But, it all depends on how many visitors you are expecting in your trade show booth in a day. If the number is high, then you need to design your trade show show accordingly.
3.Use your space wisely
With the help of the last point, you will get to know how to use your trade show booth’s space. Now, it is time to know how to place your items up on show. You have to ensure that your items are placed neither too high or too low. If your graphic design is placed too high then visitors will find it uncomfortable to see it clearly. If your booth design is too low then visitors may miss vital information your are trying to get across. The perfect height depends on your products, design and space in your exhibit booth.
4.Get a rendering of your design thought
Once you get the right design thought for your trade show show layout, spend time to render it to scale. It will give you a better thought of what your trade show graphic design will look like. Even though this can be time consuming, taking the time to do this will help you feel confident in your trade show booth layout before your show graphics are printed. In addition, knowing your trade show show layout will solve your problems that can occur with booth space issues.
By following the above four guidelines, you will have prepared yourself for designing your product show booth aptly which will help you maximize your space utilization and your profits!
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